User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood Retaility's mission is to help new entrepreneurs convert their retail ideas into thriving retail businesses. Combining retail backgrounds in finance and in merchandising, Retaility has an in-depth understanding of what is necessary to create a business from scratch and position it for profitability and long-term success.  I created a brand identity for Retaility which included the creation of personas, development of a brand strategy, a new logo, stationery/business cards, and visual design system. ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.