User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood My children were students at PS 261 when the administration reached out to me to create a new identity for the school.  I was inspired by the PS 261 students - their energy and creativity - and the diversity of backgrounds and cultures represented at the school. I also wanted to capture the spirit of Brooklyn - it's got an energy unlike anywhere else - it's dense and urban, but it's also intimate and friendly. The name of the school becomes part of the urban Brooklyn landscape. I also created an accompanying logo for the After School program. The school principal said that as long as she's at the school, this will be the logo.  ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.