User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood Gravitas is a leading professional services firm to the alternative investment industry. Gravitas provides Business Consulting Services, Knowledge Process Outsourcing, Software Development and Systems Integration. Clients include hedge funds, funds of hedge funds, private equity funds and other financial services firms.  Gravitas works with financial services firms which represent ultra high net worth clients. At the time they approached me, the logo they were using felt dated and clunky. It did not convey the level of sophistication that they needed to communicate to their clients. Leveraging their name, I played on the theme of gravity and created an identity which the client felt gave their company a much more high-end feel. I also created signage and an identity system based on the logo. ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.