User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood Forever Redwood is a social mission driven company that makes furniture from trees that have fallen down or that need to be thinned out to let the old growth grow. The proceeds from these sales is then used to continue their reforestation objective. The furniture and outdoor structures are quality crafted, with a great deal of customization and attention to detail and workmanship.   When Forever Redwood contacted me, their identity was compatible with a discount pricing strategy. They felt it didn't accurately represent the level of quality and craftsmanship which they pride themselves on. I created a logo that reflects a more refined and sophistacted brand while conveying solidity and durability. ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.