User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood EMC is a global leader in enabling businesses and service providers to transform their operations and deliver Information Technology as a service. With a focus on cloud computing, EMC helps IT departments to store, manage, protect and analyze information. While at Razorfish, I took over the Creative Director role on the EMC account, overseeing a team of visual designers and creative developers. We created a visual style for the website that reflected EMC's sophisticated and cutting-edge technology while at the same time making it feel friendly and approachable. The homepage featured a rotating carousel that would help EMC tell its story to visitors of the site. ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.