User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood I was creative director for the Online User Experience group at Citi Global Wealth Management when we transitioned to the then new "One Citi" brand. The rebranding included all Citi Private Bank properties, including this prototype for a new client account application.   I led a team of designers to create a look and feel that leveraged the elegant new One Citi brand. The applicaiton featured rich interactivity and made for an engaging and intuitive experience, allowing clients to easily access account information while bringing in contextual market data and research. ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.