User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood Caliber One Funds was a new hedge fund who was looking for an identity.  I did a brand strategy exercise with the client to determine their value proposition and their positioning. Based on the strategy work, I created a logo that reflected the company's key attributes, including stability, a good pedigree, good investment results, commitment to quality and a proven track record. Once the logo was completed, I created a complete stationery system (business cards, letterhead, envelope) and other key templates. ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.