When I started working at Razorfish, I stepped in as art director on the Morgan Stanley project. The goal was to come up with a brand new design for their public site which would leverage and promote their intellectual capital, while providing a prominent space for the client to promote its new marketing campaign.


When I joined the team, I took a different approach to the design of the site, creating something that felt information rich - more reminiscent of news site than a just a marketing vehicle. The client was very pleased, as they wanted a site that would emphasize their insights and publications on the world economy. They were also concerned that the design would allow them to incorporate the new marketing campaign that was set to launch a few months after the site went live. The new design did this very successfully.