User Experience Projects Estee Lauder Prototype Primary Stages Craft Restaurants Morgan Stanley Think Eco EMC Rider University Blue Sky Factory Citi Private Bank Citi Global Wealth Management The Rosa Vera Fund Obala Foundation Burnsports PS 261, Brooklyn CDUSA Gravitas Technology Identity Projects Turle Bay Capital PS 261 Gravitas MoFoxy 7 Shadow Burnsports Retaility The Rosa Vera Fund Journey Dance MetaCapital Caliber One Forever Redwood While working at Razorfish, I was the lead designer on an integrated pitch team (copywriters, designers, information architects, strategists) for Estee Lauder, who was looking to overhaul their public site. The copywritiers came up with the concept "Tell a Woman," and the design team created an interactive experience that would convey the fun and intimacy of women receiving and passing along beauty advice. Our website would engage and speak to these women in the same charismatic and conversational way that Estee Lauder did. ©2011 Laura Sweet Creative Services. All rights reserved. Site design by Laura Sweet.